Fall 1980: the ether radio is invaded by free radio. The November 8, 1980, San Gimignano also has its own free radio: Radio born Pick-Up. A group of friends, some discs, the phone to the dedications, and on …! The Birth of a radio, you know, curious, but Radio Pick-Up was not a ‘meteor frequency modulation’, but a reality that has established itself day after day, collecting increasing recognition both by the number of listeners, both by businesses and advertisers. Dedications, requests, live sports, cultural and informative headings form the schedule of the radio since the dawn. The radio grows, increased frequencies and in the mid 80s, the signal is perfectly admissible in Val d’Elsa, Siena and cities in the south of the province. After buying Radio Alfredo di Poggibonsi (1989) comes the second music network, Radio Rosa, Italian songs without speaker. The two are the most listened to radio in the area and impose themselves in the territory for the organization of musical shows and events, while the DJ of Radio Pick-Up are already among the most popular in the local discos.Radio Rosa official website address is www.radiorosa.it

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